It cannot be denied that today, competition for customers between Ecommerce websites is huge. With so many online stores, customers are spoilt for choice. Despite coming in all shapes and sizes, one similarity Ecommerce sites all share is: the shopping cart. For something that is so easy to do in Read more…
Following on from my first post, this article is the second of a saga that will help you grow the Social Media Presence of your Online Shop. This new post will teach you first how to use Twitter to increase the brand awareness of your new business, and secondly, how to Read more…
Facebook may have over a billion users, but the amount of people using email comes close to doubling that. Ok, your Aunty may not have an Instagram or Twitter account yet, but I guarantee she still uses electronic mail to stay in contact with friends. According to a recent study, Read more…
“It costs 5 times more to acquire new customers than it does to keep current ones.” Thus if you’re not committed to building your customer loyalty… You should be. Here are 5 simple steps you can follow to ensure that you are: 1. Build employee loyalty For your employees to Read more…
This post is the first of a saga that will help you grow the Social Media Presence of your online shop. It will teach you the very first 5 strategic steps to start building your Online Presence and how to do it the right way. The next posts will explain Read more…
2014 is the year of mobile social messaging apps Facebook’s acquisition of WhatsApp was the breakthrough moment for the new generation of messaging apps. The trend is expertly dissected in Benedict Evans’ seminal blog post. Ephemeral messaging goes from strength to strength The trend towards mobile-first, ephemeral forms of messaging shows no signs Read more…
Every now and then a report of another victim of Google search engine algorithm changes. Upon reading such reports, I tend to assume that the victim sailed too close to the wind, as Rap Genius seem to have done in 2013. Alternatively, having lead product management and traffic acquisition for a Read more…
As a smart person (reputedly Phil Karlton) once said: “there are only two hard problems in Computer Science: cache invalidation and naming things”. Having been busy developing several product projects, Bonusbox product team finds that the adage rings true. One of our findings is that using project codenames could be Read more…
Loyalty programs are ubiquitous in today’s offline world. From retailers like Bestbuy, coffee shops such as Starbucks to numerous Airlines. Online loyalty programs do play an essential role in most marketing departments. However, customer loyalty programs are not yet fully established in today’s Ecommerce landscape. Only bigger market places such Read more…
A highly fragmented market or an oligopoly dominated by Amazon? The German business magazine WIWO boldly stated last week “90% of all pure play e-commerce companies won’t survive” I disagree. The article, which is based on an interview with Nikolaus Mohr, fails to make a proper analysis of the market Read more…